Business Impact

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Are You Committing These Website Design Sins?

Websites can do miracles to your business. It can help potential clients find you on the web and boost your sales. Unfortunately, not every site works. Website design blunders may drive your customers away or give a negative impression of your company. A poorly designed website may suggest the quality of services and products that …

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Recovery Strategies to Prepare a Business for Failover

The main goal of any backup and recovery plan is to provide businesses with a way to access important data, should primary locations be compromised or inaccessible. Cloud disaster recovery refers to strategy involving the storage and maintenance of business data over the cloud as a security measure. Services like VMware cloud failover provides businesses with …

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Phone Systems: What Works Best for a Business

There are many available systems today that can improve a business’ communication experience. The emergence of Voice over Internet Protocol (VoIP) telephone systems and cloud-hosted systems provide functionalities to combine features like messaging, conferencing, and mobility into a single interface. Business owners or managers should consider several factors before making a decision about the type …

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Data Archiving: Benefits and Advantages for Business Users

Data archiving refers to moving data from primary storage areas to a separate device for long-term retention. This data consists of important information no longer actively used in business operations but necessary for regulatory compliance or future reference. These normally include document files, emails, and database records for operational regulatory requirements. Employing website capture software …

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How to Market Your Business Effectively

Digital marketing has revolutionized the way businesses advertise or promote their business. These days, virtually any business can get reach their target audience and increase conversion without resorting to print media, TV ads, or billboards. The digital platform is not only everywhere; it’s also more affordable and accessible for companies and consumers alike. Whether you’re …

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IT experts checking DB

How to Plan an IT Security Strategy for Branch Offices

Safeguarding data through proper IT security measures is a must for businesses that send and receive data via IP networks. They have systems in place for ensuring that their information remains secure. The problem is these security strategies are usually focused only at the headquarters or corporate level, even if the company has multiple branch …

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Effective Inbound Marketing Strategies: Bringing Customers to Your Business

Even with the many marketers scrambling for space, the digital environment keeps changing. To remain afloat, you need to find ways to reach your audience consistently. While outbound marketing is crucial, Internet users are paying for ad blockers. Inbound marketing seeks to close this gap by reaching clients through relevant and non-interruptive content. This is …

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Incorporating IT Approaches into Small Businesses

There are two perspectives of information technology (IT) that small businesses can consider for incorporation into their organization. Strategic IT involves the use of IT to improve efficiency, create opportunities, and interact with customers and vendors. On the other hand, operational IT refers to the use of IT to support the various functions of businesses, …

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