Business Impact

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Impactful Ways the Covid-19 Pandemic Will Reshape the Packaging Industry

How scared were you to open a package from the “outside world”? During the pandemic outbreak, people lived on deliveries. They had food, supplies, and other things delivered to their home. How did you make sure the packaging has no traces of the virus? Some cleaned the packaging with alcohol. Others went on to buy …

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saving coin bank

Why People Are So Bad at Saving Money (and What to Do About It)

The thing about saving money is that no one wants to save money. However, it could be heavily argued that most people indeed just save money for their needs, but if given the chance, with no responsibilities and obligations to think of, there’s a huge possibility that people would choose to spend their hard-earned money …

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5 effective strategies to apply in today’s business

According to the Bureau of Labor Statistics (BLS) data, entrepreneurs opened up 774,725 new businesses in the year ending March 2019. The study also states that only 25% of new businesses make it to 15 years or more. This article will go through five essential things you should consider doing when running a small business. …

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B2C Marketing and How It Will Perform on Your B2B Business

B2B, or business-to-business, has key differences with B2C, or business-to-consumer. When your clients are businesses instead of individuals, your marketing strategies should focus on your product’s or service’s ability to save the business time and money. On the other hand, when you’re selling to consumers or individuals, you’d tend to stress the benefits of the …

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Rebranding

Why Businesses Should Choose to Rebrand Over Time

Your brand is more than just your business’s name and logo. It’s the overall experience of your customers with your business. Think of the memories you had at a particular McDonald’s, or the moments you remember every time you see an airline logo. Those are precisely what branding aims to express. As such, your brand …

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Online Tools for Work-from-home Insurance Agents

Are your insurance agents working from home these days? Then you might find collaboration, project management, and productivity more challenging. To help address these issues, consider using the following online tools: 1. Zoom Zoom is one of the most popular video conferencing platforms today. With its features, you can: Launch a webinar series since it …

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content marketing ideas

Content Marketing: How Does It Work to Spread the Word?

For the past few centuries, businesses have been creating different strategies to make their target audience more aware of their products. Of course, marketing and advertising strategies can be hit-or-miss, especially when you’re not sure about who you’re catering to. Still, this trial and error method of letting the public know about your product can …

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visually impaired man taking a call

Inclusive Marketing: How to Market Effectively to People with Visual Impairement

A huge portion of advertising involves the use of the consumer’s sense of sight: the billboards that line the highways, the commercials on television and the internet, the flyers your staff hands out on the streets, etc. They all require potential clients to take a look for you to make your sales pitch. However, there …

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Job Hunting During the Pandemic: How to Land a Job at a Difficult Time

Unemployment rates are at 11.1% this July. If you would imagine, one out of 10 people is unemployed in the US. Until the pandemic is over, this number will likely grow. Since the times have changed, candidates now experience a new world of job hunting, wherein they are expected to be proactive. They have to …

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