Business Impact

content marketing ideas

Content Marketing: How Does It Work to Spread the Word?

For the past few centuries, businesses have been creating different strategies to make their target audience more aware of their products. Of course, marketing and advertising strategies can be hit-or-miss, especially when you’re not sure about who you’re catering to. Still, this trial and error method of letting the public know about your product can …

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Inclusive Marketing: How to Market Effectively to People with Visual Impairement

A huge portion of advertising involves the use of the consumer’s sense of sight: the billboards that line the highways, the commercials on television and the internet, the flyers your staff hands out on the streets, etc. They all require potential clients to take a look for you to make your sales pitch. However, there …

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Job Hunting During the Pandemic: How to Land a Job at a Difficult Time

Unemployment rates are at 11.1% this July. If you would imagine, one out of 10 people is unemployed in the US. Until the pandemic is over, this number will likely grow. Since the times have changed, candidates now experience a new world of job hunting, wherein they are expected to be proactive. They have to …

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4 Ways to Make Telecommuting Work for You

As people all over the world ditch their offices for the comfort of their homes, the demand for remote workers has skyrocketed. More and more employers are embracing telecommuting to reduce overhead, improve employee retention, and increase efficiency and flexibility. However, remote workers also face increased pressure. Their homes might not necessarily provide the best …

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Digital marketing

A Brief Guide to Creating a Digital Marketing Ecosystem

For many, being a digital marketer is just about using social media to reach an audience. For others, it is just about SEO. And you will be surprised that some will think that it is just a campaign involving banner ads. However, online marketing is more than just a single technique or method. If you are actually …

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How Businesses Can Benefit from Modern IT

Times have changed and many things have improved, including the way people run their businesses. Thanks to technological advancements, it’s easier to start and manage a business these days. If you know how to use these technologies right, you can enjoy the benefits. Information technology has evolved so much and is now making the lives …

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Information Protection for Running Your Business Remotely

“The new normal” is a phrase that has been going around currently following the recent turn of events. When it comes to businesses such as yours, it means letting employees work from home. It also means that you’re going to rely on your connection through the internet. Having the technology to share information instantly is …

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