Month: September 2020

Rebranding

Why Businesses Should Choose to Rebrand Over Time

Your brand is more than just your business’s name and logo. It’s the overall experience of your customers with your business. Think of the memories you had at a particular McDonald’s, or the moments you remember every time you see an airline logo. Those are precisely what branding aims to express. As such, your brand …

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working from home

Online Tools for Work-from-home Insurance Agents

Are your insurance agents working from home these days? Then you might find collaboration, project management, and productivity more challenging. To help address these issues, consider using the following online tools: 1. Zoom Zoom is one of the most popular video conferencing platforms today. With its features, you can: Launch a webinar series since it …

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content marketing ideas

Content Marketing: How Does It Work to Spread the Word?

For the past few centuries, businesses have been creating different strategies to make their target audience more aware of their products. Of course, marketing and advertising strategies can be hit-or-miss, especially when you’re not sure about who you’re catering to. Still, this trial and error method of letting the public know about your product can …

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visually impaired man taking a call

Inclusive Marketing: How to Market Effectively to People with Visual Impairement

A huge portion of advertising involves the use of the consumer’s sense of sight: the billboards that line the highways, the commercials on television and the internet, the flyers your staff hands out on the streets, etc. They all require potential clients to take a look for you to make your sales pitch. However, there …

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