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How Psychographics is Used in Marketing

In marketing speak, you’d often hear the phrases “customer personas,” “customer avatars,” and target audience. While these terms are pretty much self-explanatory, they are far from arbitrary. In fact, marketers perform extensive research, collect enormous amounts of data, and multiple tools to create detailed customer profiles. They then use a process called psychographics to make sense of their research and turn them into useful insights to fold into their strategy. You might have heard of psychographics being used in political

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The Science Behind the Internet: Network Connections and Cables

There’s an entire series of processes and networks before an internet connection becomes available to your device. It’s quite a complicated procedure, but perhaps having a basic understanding of networking and cables will make it easier to understand. Types of Network Connections They may all be able to do the same thing of connecting you

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How to Teach English to Complete Beginners Abroad

Being an English teacher abroad definitely has many benefits. You get to combine travel with your passion, able to explore other countries while also earning an income–and most importantly, doing what you love. However, being a traveler in a country that doesn’t speak English is already difficult enough. When you have to teach the language to complete

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When Is the Right Time to Hire a Financial Advisor?

Planning for your own financial future may seem like an easy task if you think about it, but in reality, planning something so serious and volatile can be a daunting task to people without the knowledge and experience of how things work. Factors such as retirement and wealth management options are among the many things

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Business Impact

How Psychographics is Used in Marketing

In marketing speak, you’d often hear the phrases “customer personas,” “customer avatars,” and target audience. While these terms are pretty much self-explanatory, they are far from arbitrary. In fact, marketers perform extensive research, collect enormous amounts of data, and multiple tools to create detailed customer profiles. They then use a process called psychographics to make sense of their research and turn them into useful insights to fold into their strategy. You might have heard of psychographics being used in political

Read More »

Top Three Predictions That Will Change How You Do Business on Instagram

The COVID-19 pandemic was an era filled with unprecedented shifts and challenges. This is especially true for startups, entrepreneurs, and financially fragile businesses, where many have to close and lay off workers as consumers choose to stay at home and economies shut down. While it has been a tough time for many enterprises, digital marketing became one of the few ways to stay afloat. The Internet is the only way to bridge people with the outside world and access necessities.

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Connectivity

Zoom Your Way to Success: Erik Yuan and His User-Friendly Mobile App

The right idea may not sound right at all to other people. It may not even be given the chance to be heard. Good thing entrepreneurs such as Erik Yuan make it a point to hang on to the idea even when others are not so pleased about it and profit handsomely by doing so. Before he made his video conferencing app happen, Erik was a Chinese man who spoke little English. Inspired by a speech by no less than

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A Guide to Creating the Best Virtual Office Setup for Your Team

Most operations that happen for business during the pandemic have been classified under “remote work,” which refers to any office/industry work that is done outside of a traditional office environment. So, imagine that the only difference between the face-to-face (F-T-F) work setting and remote work is that remote work is everything you experience in F-T-F, but minus the hassle of sitting in traffic or commuting in crowded public transportation. However, while on paper, remote work seems very easy to adapt

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Intelligent Machines

The Science Behind the Internet: Network Connections and Cables

There’s an entire series of processes and networks before an internet connection becomes available to your device. It’s quite a complicated procedure, but perhaps having a basic understanding of networking and cables will make it easier to understand. Types of Network Connections They may all be able to do the same thing of connecting you to the internet, but network connections actually differ from one another. We all have our personal experiences on connectivity, and that experience is significantly affected

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How to Teach English to Complete Beginners Abroad

Being an English teacher abroad definitely has many benefits. You get to combine travel with your passion, able to explore other countries while also earning an income–and most importantly, doing what you love. However, being a traveler in a country that doesn’t speak English is already difficult enough. When you have to teach the language to complete newbies, it’s often a bigger challenge. Whether you are offering English tutoring services or are employed in a school, here are some tips that can help you

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Rewriting Life

Tips for Healthy Eating for the Senior Adult

Your nutrition needs change as you age. As your body enters senior adulthood, it will need more of some things your younger body didn’t, and it will require less of what your younger years demanded. To lead a strong and vibrant life, you have to make gradual tweaks in your diet. Here’s a general guide to healthy eating as you age. Understand the Healthy Plate for Your Age Many people refer to the food pyramid for their nutrition needs. At

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Higher Education Is Still Vital for Self-learners to Realize Their Career Potential

The internet has largely democratized information. Many people now have access to a vast wealth of resources, even specialized courses or tutorials, for free or minimal cost. This has led to an increase in the popularity of self-learning as an alternative to higher education. At the same time, many employers lament a growing disparity between workers’ skills and those that a college education bestows upon graduates. This lowers the perceived value of a degree. In an age where burgeoning student

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Marketplace & Sustainable Energy

Industrial Floor Scales: What to Consider When Buying and Using Them

Business owners who buy an industrial floor scale aim to achieve one thing: get precise weight measurements of their shipments. It ensures that a company follows relevant regulations regarding the weight of products and other objects that are weighed. They also help businesses maintain a good brand image as it can act as a guarantee of the product data to customers and stakeholders. For these reasons, it’s vital that your business uses and maintains an accurate scale. Learn what to consider when

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Sustainable Manufacturing Practices: Top Trends to Consider

Throughout much of our lives, we use a myriad of different products and tools. Whether it’s canned goods, electronic devices, clothes, or beauty products, most of our lives depend on consumer goods that we use daily. However, we can’t deny that consuming many of these products will often produce waste and garbage. Many of these human waste and garbage are known for being top contributors to pollution. In fact, recent studies have shown that the United States is known for

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